The Effects of Subliminal Advertising Essay -- Marketing Advertising

Missing Example FiguresThe Effects of Subliminal Advertising The power of imperceptible announce in effecting consumers is still unproven. The concept of subliminal advertising is based on a threshold. This is thought to be a fixed point below which awareness does not extend. (Sutherland p.30) If a word is flashed on a television screen for 50 milliseconds a psyche would not be conscious of it. If the succession of the exposure is increase the word crosses the threshold and a person becomes consciously aware of the word. This process varies within the same person from day to day. For example, if a person is hungry while watching television, advertisements of food provide be noticed more than if that same person just ate. Sometimes we are more alarum than at other times. The effects of being tired, use drugs or alcohol can also vary when a stimulus is registered. This is an example of a subliminal advertisement. In the bottom of the glass it says U secure. This message subliminally tells the consumer to buy their certain product, hoping for their sales to increase. The notion of subliminal advertising grew within the 1950s. A earthly concern named James Vicary who inserted subliminal messages in movies sparked the first big subliminal scare, and his projections into the subconscious, though never documented or replicated, are still frequently cited as consequence of the insidious power of subliminals. (Subliminal Survives) Although sales of cola increased 18% and sales pf popcorn increased 58%, Vicary later downplayed the effectiveness of subliminal advertising collectable to the small amount of research he had calm from it. In the 21st century, subliminal messages are still thought to be us... ...inal Advertising) There are umteen positive aspects to some subliminal techniques. An example of this is tapes which uphold people to loose weight or stop smoking. In turn, they have become a customary self-help fad. Sublim inal advertising, wether it works or not, will no doubt be utilized indefinately by companies to advertise their products. Works CitedElliston, Jon. attest 25, 2001. Hidden Persuasion?. on-line, xx. open www.parascope.com/articles/03971/sublim1.htm.Elliston, Jon. March 25, 2001. Subliminal Survives. on-line, xx. Available www.parascope.com/articles/0497/sublim6.htmNo Author. March 14, 2001. Subliminal Advertising. on-line, xx. Available www.snopes2.com/business/hidden/popcorn.html.Sutherland, Max. 1993. Advertising and the Mind of the Consumer. Australia Allen and Unwin Pty Ltd. The Effects of Subliminal Advertising essay -- Marketing AdvertisingMissing Example FiguresThe Effects of Subliminal Advertising The power of subliminal advertising in effecting consumers is still unproven. The concept of subliminal advertising is based on a threshold. This is thought to be a fixed point below which awareness does not extend. (Sutherland p.30) If a wor d is flashed on a television screen for 50 milliseconds a person would not be conscious of it. If the time of the exposure is increased the word crosses the threshold and a person becomes consciously aware of the word. This process varies within the same person from day to day. For example, if a person is hungry while watching television, advertisements of food will be noticed more than if that same person just ate. Sometimes we are more alert than at other times. The effects of being tired, using drugs or alcohol can also vary when a stimulus is registered. This is an example of a subliminal advertisement. In the bottom of the glass it says U BUY. This message subliminally tells the consumer to buy their certain product, hoping for their sales to increase. The notion of subliminal advertising grew within the 1950s. A man named James Vicary who inserted subliminal messages in movies sparked the first large-scale subliminal scare, and his projections into the subconscious, though never documented or replicated, are still frequently cited as evidence of the insidious power of subliminals. (Subliminal Survives) Although sales of cola increased 18% and sales pf popcorn increased 58%, Vicary later downplayed the effectiveness of subliminal advertising due to the small amount of research he had collected from it. In the 21st century, subliminal messages are still thought to be us... ...inal Advertising) There are many positive aspects to some subliminal techniques. An example of this is tapes which aid people to loose weight or stop smoking. In turn, they have become a popular self-help fad. Subliminal advertising, wether it works or not, will no doubt be utilized indefinately by companies to advertise their products. Works CitedElliston, Jon. March 25, 2001. Hidden Persuasion?. on-line, xx. Available www.parascope.com/articles/03971/sublim1.htm.Elliston, Jon. March 25, 2001. Subliminal Survives. on-line, xx. Available www.parascope.com/a rticles/0497/sublim6.htmNo Author. March 14, 2001. Subliminal Advertising. on-line, xx. Available www.snopes2.com/business/hidden/popcorn.html.Sutherland, Max. 1993. Advertising and the Mind of the Consumer. Australia Allen and Unwin Pty Ltd.